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Salon owners often work in and on the business but sometimes not FOR the business. We can feel overwhelmed with the everyday operations -- motivating our team, making sure our guests’ expectations are being met, as well as all the administration tasks behind the scenes. With all the things we have to juggle, we sometimes don’t have enough time to nurture the growth of our business.
That was me – a few years ago. I started to feel overwhelmed and less motived about the operation of my salon business. I started feeling more like a stylist and less of a business owner. I needed a sounding board -- someone to bounce ideas off of, help me refocus my goals and help me set the pause button when reflection was need end – so I could plan for the future.It was at this point that I decided to hire a coach.
There are many moving parts in running a salon. There are the day-to-day operations along with being a mentor, a leader, a guest service representative, a marketer, an accountant and yes, a stylist behind the chair. Then there are the long-term goals -- your aspirations. As a salon owner, you wear many hats and often at the same time. It can be overwhelming.
In our industry it’s a fact that we don’t work with high profit margins.
So, ask yourself the following:
• How often are you crunching the numbers?
• When was the last time you had a productive and motivating staff meeting?
• Do you set realistic and individual targets for each of your team members?
• Are you able to invest in adding services?
Do you know that, on average, 7 out of 10 new guests do not feel heard or valued when they leave your salon? As a salon owner, it is part of our responsibility to give the best experience your guests pay for.
One of the focuses today, whether you’re a salon owner or a stylist, is being more empathetic to our guests and to elevate their experience.
Ask yourself, are you:
• Creating loyalty or a trusting relationship with your guests?
• Are you really paying attention and listening to their requests?
The golden rule in most businesses is, 80% of our revenue comes from 20% of our guests. We often focus on obtaining new customers and overlook the value of our existing and repeat guests.
As a business coach, I can assist you with day-to-day operations, to help set new targets for both your salon and team. I can also help you increase profitability and to cut any areas that aren’t making your salon money. There are tools to help set new targets and help keep you motivated with new growth and keeping a satisfied team, and in return keeping your salon guests coming back for more!
Are you facing this situation? How can I help?
Peter Ciardulli
